The Assignment
The Hettema Group approached me to create a 3-minute music video to entertain visitors to the High Roller Wheel at the Linq shopping and entertainment plaza in Las Vegas.
3D / Experiential
Las Vegas Linq
"Neon City"
Role
Solo Project
Service
Experiential Design
Client
Hettema Group
The Experience
In the center of the queue room are six projectors, set up to project a 270° image around the walls. The end result is a spectacular feeling of immersion into the imaginary 3D world I created.
Technical Details
The full resolution of this piece is nearly 10K by 2K – it required a customized production pipeline in which five viewports in Cinema 4D with matching HD comps in After Effects were stitched together with multiple vanishing points to create one panoramic seamless window into the Neon City.
Lessons Learned
I discovered about halfway through that given the time and budget constraints it was going to be impossible to composite pre-rendered passes in a traditional pipeline, so I created my own hybrid Cinema 4D/After Effects pipeline using Video Copilot’s Element 3D to capitalize on almost real-time GPU renders within After Effects while still taking advantage of shadows and reflections while animating within Cinema 4D. This was quite a challenging project to accomplish as a solo artist on a single 2008 Mac Pro, but it has led to my attention to detail and ability to improvise, many years later!