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"Neon City"

Role

Solo Project

Service

Experiential Design

Client

Hettema Group

The Hettema Group approached me to create a 3-minute music

video to entertain visitors to the High Roller Wheel at the Linq

shopping and entertainment plaza in Las Vegas.

In the center of the queue room are six projectors, set up to project

a 270° image around the walls. The end result is a spectacular

feeling of immersion into the imaginary 3D world I created.

The full resolution of this piece is nearly 10K by 2K – it required a

customized production pipeline in which five viewports in Cinema

4D with matching HD comps in After Effects were stitched

together with multiple vanishing points to create one panoramic

seamless window into the Neon City.

I discovered about halfway through that given the time and budget constraints it was going to be impossible to composite pre-rendered

passes in a traditional pipeline, so I created my own hybrid Cinema 4D/After Effects pipeline using Video Copilot’s Element 3D to capitalize

on almost real-time GPU renders within After Effects while still taking advantage of shadows and reflections while animating within

Cinema 4D. This was quite a challenging project to accomplish as a solo artist on a single 2008 Mac Pro, but it has led to my attention to

detail and ability to improvise, many years later!