Wild Oracle created a suite of animated spots for Essentia Water spanning five years — covering seasonal events, product launches, and brand storytelling across TV and social media. Each piece was designed to communicate the brand's core theme of hydration and vitality through bold motion design.
From high-energy winter sports to playful 8-bit animation and intimate holiday greetings, the Essentia campaign explored a wide tonal range. Each :30 or :15 spot was built from the ground up, with bespoke character animation, typography, and a color palette that evolved with the brand.
The animation style shifted between projects — some spots used hand-drawn 2D character work, others leaned into flat graphic design with kinetic typography. The unifying thread was Essentia's signature blue and a clean, refreshing aesthetic adapted to each season and campaign brief.
Motion Design & Direction: Wild Oracle (Andrew Hoeveler). Client: Essentia Water. Produced across multiple campaigns, 2014–2018.